Press Releases

Al Hassan Group organizes Sales Orientation Training Program (03 Feb. 2010)

In a move to enhance the competencies of its customer facing employees and thereby benefit the customers at large, the Trading SBU of the Al Hassan Group recently conducted a 1 day bilingual Sales Orientation training program.

The Program was attended by 30 sales personnel in 2 batches from Al Hassan Electricals showrooms as well as sales team at Head Office.

The workshop was designed so as to understand the qualities required for the best Sales staff which made them understand themselves where they are and what needs to be done. The workshop started with building basics to understanding oneself and others and how to coach oneself and others in motivating so as to delight customers so as to make them loyal.

Commenting on the benefits of the sales training, Eng. Talal Al Assaad, CEO-Manufacturing & Trading, Al Hassan Group of Companies said, "At Al Hassan Group, personal growth means creating a workplace where everyone can give in his or her best work. This training program, aimed at developing the sales team, is crucial in today’s competitive world. As part of our HR training policy, we assess each individual’s training needs and address them by way of requisite workshops and training programs to improve their effectiveness."

The module on Sales training equipped showroom supervisors and other sales personnel to create a mutually defined sales culture to enable the salespeople to achieve their full selling potential and build a confident, competitive sales team.

Managing a sales team is often more challenging than making the actual sale. In the sessions, participants explored how to motivate their teams on an ongoing and consistent basis. The program gave sales managers the tools they need to train, coach and guide their sales people effectively.

The workshop was built around all the three learning styles of Auditory, Visual and Kinesthetics that appealed to all the participants by way of theory, video case studies and Role plays. The participants were videographed in various role plays and also showed how to display ideal behavior so as to manage oneself, customers and team members. The program was conceptualized, designed and delivered by a team comprising of Ms Athra Maqbool, Manager-Stock & Sales Group, Mr. Samer El Eid, Manager - Marketing and Mr. Sanjay Khandagle, Manager-Talent Management.

Further, to demonstrate an understanding of the marketing tools and techniques, the modules delved on the importance of understanding of the principles of successful negotiations and sales and working towards developing a personalized sales action plan.

Al Hassan Group plans to extend the opportunity for continued development to many more members of its workforce in 2010, and for more employees to receive the opportunity to attend seminars and training programs to expand their skills, knowledge and attitude.

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