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Berger Paints Oman gets Favourite Brand rating (17 November 2011)

Berger Paints Oman, a joint venture company between the Al Hassan Group and Asian Paints Limited has scored a spectacular double in the 2011 Oman Observer Brands survey, winning the No.1 slot in Paints category and No. 18 in the overall listing of 180 greatest brands in Oman.

In the paints industry, Berger Paints Oman won the top honours taking an unassailable lead ahead of its nearest competition. Berger Paints completed against 180 national and international brands under 30 product categories. The survey conducted by Oman Daily Observer, Oman’s leading daily newspaper aimed to achieve an accurate assessment of the Sultanate’s top 180 brands. The study traces the accomplishments of leading brands and comprehensively investigates their development over the years.

"We consider this the ultimate honour, to be seen as the most reputable paint company in the Sultanate," said P. K. Raj, General Manager of Berger Paints Oman.

"I think one of the reasons we have succeeded in building such a strong and reliable brand is that, even as we continue to grow our operations worldwide, we have been able to maintain the same business pillars: respect and care for the consumer, passion and commitment to our jobs, quality across the value chain - right from selection of raw materials to production and distribution of the products in all markets," he added.

Berger paints has had a very long association with Oman, initially entering the market in the 90’s through exports from the Indian unit. In 2000 it established its first factory in Muscat and in the last few years has built up considerable strengths in the Oman market. Starting with a focus on wood coatings, Berger Paints has now become the market leader in this segment and is the preferred supplier for the largest joineries in Oman.

Now the Company has a complete range of products (architectural, protective, wood finishes, ancillaries) and unmatched service capabilities. Berger paints has 65 colour mixing machines across Oman. The parent company Asian Paints is the largest user of the colour mixing technology. It has 18,000 colour mixing machines deployed across the world.

"We feel inspired to continue to lead the way for the industry towards higher international standards and will continue to innovate and develop our products and expertise further to the benefit of the various sectors that we represent," concluded Rajarshi Banerjee, Senior Manager - Marketing, Berger Paints Oman.

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