Press Releases

Al Hassan Switchgear named Oman’s No. 1 Switchgear Brand (15 November 2011)

Al Hassan Switchgear Manufacturing Co LLC (AHSG) has scored a spectacular double in the 2011 Observer brand survey, winning the No1 slot in switchgear category and No 14 in the overall listing of 180 greatest brands in Oman. In the switchgear industry, Al Hassan Switchgear won the top honours, taking an unassailable lead ahead of its nearest competition with 4,383 points compared to 2,919 for the runners-up.

Maqbool Ali Salman, Managing Director, Al Hassan Group said: “We are delighted to hear the news of Al Hassan Switchgear (AHSG) being chosen again as No 1 switchgear brand and it is indeed an honour that AHSG features in the top 14 brands among 180 brands for 2012-13.

“Al Hassan Switchgear has a very strong brand recall in the market as we have supplied more than $200 million worth low voltage and medium voltage switchboards to all major segments of the Omani market including oil and gas, power, water, infrastructure, real estate, health and tourism. Our well qualified sales and marketing team continues to implement a number of strategic marketing initiatives throughout the year including participation in exhibitions, conducting technical seminars and training programmes for consultants, contractors and end users. These efforts have ensured a top of mind recall for Al Hassan as far as switchgear usage and application is considered”.

In fact, as part of our corporate social responsibility, Al Hassan Switchgear has conducted this year a number of seminars in many higher education institutions (HEIs) including Sultan Qaboos University. Later, students as well as faculty from these HEIs have been given a well guided tour of our state-of-the-art manufacturing facilities at Ghala and Buraimi.

"We are also making effective use of multiple communication channels including an award winning website, well designed AHSG Brochure, AHSG DVD film and a Facebook page for Al Hassan. All these channels have helped the large Al Hassan family of 5500 people to be effective brand ambassadors for Al Hassan and in ensuring a positive word of mouth among general public.

"All the aforementioned initiatives as well as our top quality switchboards certified by international testing agencies such as KEMA and ASTA and produced to ISO 9001:2008 standards by our dedicated workforce have definitely helped us achieve a high ranking", Maqbool Ali Salman said.

Al Hassan Switchgear has gone in for state-of-the-art CNC machines at the Ghala factory. Extensive depth in manufacturing instead of simple label technique yields better results in the long term and it has been vindicated by the numerous prestigious awards won by Al Hassan Switchgear including His Majesty’s Cup in 2000 and His Majesty’s Shield in 2006.

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